A warm and sustainable business to connect people from Tohoku with the world. Cosmetics using Kesen Tsubaki, a camellia peculiar to the Tohoku region, were started to be produced after the Great East Japan Earthquake as a reconstruction project for local social welfare facilities. To renew the design in the seventh year since its release, a camellia collage is applied to convey the Japanese essence and handmade taste. Auspicious red and white colors express the wish upon the product to convey the spirit of Japan and Tohoku around the world.