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Packaging Idea Award

“OBIPACK”

“OBIPACK”

SEIKOU CO., LTD.

OBIPACK is a film bag for cross-selling for promotion through fruit and vegetable packages. Using digital printing, which enables varied and small lot production, tourism information from the producing area, product promotions, recipes and information on the producers are printed on striped films and placed on square bags. The package solves the issues of cost and inventory in cross-selling using fruit and vegetable packages, enhancing communication between consumers, manufacturers and producers.

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