
Packaging Idea Award
PANDARS
MORINAGA&CO., LTD.
TOPPAN PRINTING CO., LTD.
SUN DESIGN ASSOCIATES Co., Ltd.
The PANDARS series was sold for a limited time at Okashi Land (Snack Land) in Tokyo Station’s Yaesu underground shopping mall. The package design offers the dual benefits of being eye-catching in stores and enabling social media interaction after purchase. Once opened, each package has a different illustration. Consumers can connect with each other to enjoy creating stories using the illustrations on different packages after purchase.