This package contains six cans of YEBISU beer as a gift for when one goes back to their hometown in the summer. The concept is based on Japanese culture, in which gifts are carefully wrapped in furoshiki-the traditional Japanese cloth used for wrapping. The handle is the knot of the furoshiki, and a message card is printed under the additional flap of the package to express the Japanese people’s attention to detail when giving a gift. The texture of the package imitating dyed fabric and the illustration of summer bring a seasonal flavor to stores.