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Package Design Award

DECORTÉ Base Makeup Series

DECORTÉ Base Makeup Series

KOSÉ Corporation
YOSHIDA COSMEWORKS CO., LTD.
Yoshino Kogyosho Co., Ltd.
ASAHI PRINTING CO., LTD.

The compact foundation case features a unique design combining a vertically long form and trapezoidal parts for a minimalized size. For enhanced usability, after conducting tests repeatedly using movable models, the long vertical shape that fits smoothly in the hand was adopted. Magnets open and close the lid, reducing excess space. The trapezoidal part slightly sloping toward the front supports the finger hold when opening and closing the lid.

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