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President of The Accessible Design Foundation of Japan Award

KAGOME TOMATO KETCHUP

KAGOME TOMATO KETCHUP

KAGOME CO., LTD.

To maintain sealability when unopened, tomato ketchup containers normally use square shaped aluminum foil seals that present difficulties in pinching and opening for consumers. Now, the shape has been changed to a parallelogram with acute angles for enhanced openability, helping consumers to pinch the seal easily. The amount of aluminum foil used is the same as the previous product, achieving this development without any increased costs.

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