
Toiletry Packaging Award
“Blaune Hair Mascara”
Kao Corporation
TOKIWA CORPORATION
We have developed a “long brush with special features” that enables quick application of hair-coloring agent, which is directly applied to hair, by increasing the amount of substance held in the brush. Various measures are applied to the bottle such as enlarging the bottom portion of the bottle to stabilize it and innovating the cap with a shape so that it cannot be placed upside down.