
Minister of Economy, Trade and Industry Award
“aibo Package”
Sony Global Manufacturing & Operations Corporation
Sony Corporation
OHTSUKA SANGYO MATERIAL CO., LTD.
TSUJITOMI & CO., LTD.
PHOENIX ENGINEERING CORP.
We are proposing a new type of packaging concept for packaging a “living thing” called an AI robot . Considering the environment, we use a package that is made of 50% recycled PET bottle material with felt molding for protecting “aibo” without hiding it in a poly bag to create ‘a birth and encounter with a new life’ upon opening of the package.