
Electric Equipment Packaging Category Award
Package for electrical fan series
TOSHIBA CORPORATION
TOSHIBA HOME TECHNOLOGY CORPORATION
TOSHIBA LOGISTICS CORPORATION
Noting that an electrical fan is seasonal product, we made the package serve a dual purpose both as transport package and as storage box. The wide opening facilitates smooth emptying. Cushioning material and an illustration placed inside the package provide affordance, from which users can intuitively know how to use it.