Beverage Packaging Category Award

Asahi Premium Draft Beer “JUKUSEN”, Embossed Corrugated Carton ASAHI BREWERIES, LTD. Oji Chiyoda Container Co., Ltd. OJI PACKAGING CO., LTD. Pre-print was rendered on the front liner, which was then embossed and converted into a corrugated carton for beer. The printing surface is not flat from the emboss treatment, which made the package look like real leather. This is the industry's first innovative design for the corrugated carton for beer.