Toiletry Packaging Award
Pantene Extra Damage Care, Silky Smooth Care
Procter & Gamble Japan K.K.
Nice Ltd.
Landor Associates International Limited.
Yoshino Kogyosho co., Ltd.
Imco Pack Corporation Limited.
The sophisticated packaging design based on a motif of smooth body lines educes a brand image as premium beauty products. The new design was released in autumn, 2008, aiming at the differentiation of the product at the store.