
Packaging Idea Award
Innovative Refill Container "NESCAFÉ CHARGE"

Nestlé Japan LTD.
TOPPAN PRINTING CO., LTD.
This innovative refill container for powdered coffee promotes reuse of glass bottles as well as satisfies consumers who complained about conventional refill pouches. Remove the over cap, turn the upside down and push it onto the glass bottle until the aluminum seal breaks. The content comes out fast and smoothly with its aroma kept inside the bottle. It is easy to refill and the whole process is joyful.