A value-added packaging that conveys love to the wife which is for a product “Ai-Sai-Da” developed in Tsumagoi-mura of Gumma Prefecture, known as the sacred place of the loving wife. The heart which is twisted and held in the packaging pops out from Mt. Asama when opening, and it produces a lovely surprise. It was made of one-piece structure, packing and workability of partitions were made easy. In consideration of the environment, the heart part utilizes the portion which was waste material in the past.