We aimed for a package that had the power to make passersby stop in busy underground station shopping areas. Colors are strongly expressed by selecting thematic colors assigned to each of six color groupings, making it easy to attract people’ s attention when on display. With the limited-edition “Pan Dars Special,” we focused on design that would enhance the sense of exclusivity. This had the desired effect and attracted a lot of attention every day, leading to word spreading from physical stores to social media.