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Cosmetics Packaging Award

“BELAGE”

“BELAGE”

Hollywood Co., Ltd.

The package has been designed with a motif of 8, which is also an auspicious gure from ancient Japan. A dual structure is used for the outer box. With a crimson red colored and textured paper, the outside expresses a modest woman, and the inside, with a glossy black color, expresses the charm of a Japanese woman’s black hair. The inside of the inner box is crimson red, expressing the passion hidden within women. Also, when pulling out the inner box, the concept of BELAGE appears in the octagonal small window. All bottles and containers of this series are also designed with this octagon motif.

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