We have developed a light truck type cardboard display furniture as a substitute for actual lightweight trucks at promotional events. It is assembled on-site at the store to reduce transporting costs. In addition to showing off a large number of products and being very eye-catching, families with kids are drawn to it. We are aiming to make this spread on SNS’s by making it possible for kids to play in the driver’s seat. Additionally, the ease with which it is brought into stores has enabled us set it up in 200 supermarkets.