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Japan Graphic Designers Association Award

“Smart Holder”

“Smart Holder”

Yoshino Kogyosho Co., Ltd.
KEY TRADING CO., LTD.
Fukushima Printing Industries Co., Ltd.
Kao Corporation

We have changed the system from “refilling” to “replacing” to improve usability of the previous product, “easy eco-package” that also remarkably improved the stability and ease of pouring. The newly developed “Airless Pump Dispenser” enables using up contents of the pouch to the last drop. With simple styling regardless of category, we have achieved mass customization of a package that allows consumers to freely choose from a diverse variety of designs to fiexibly adapt to their individual lifestyle simply by changing the label.

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