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Japan Package Design Association Award

“CRAFT BOSS & CRAFT BOSS for Hot Sale”

“CRAFT BOSS & CRAFT BOSS for Hot Sale”

SUNTORY MONOZUKURI EXPERT LIMITED.

To suggest a new way of drinking coffee slowly and taking one’s time, we developed a transparent PET bottle, with a rib-free shape, that looks like a glass bottle and provides a feeling freshness that can not be experienced with a can container. Particularly for CRAFT BOSS for hot sale bottle, by placing the pressure absorbing portion on the shoulder of the bottle, we achieved a balance between bottle design and suitability for hot sale.

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