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Chairman of Japan External Trade Organization (JETRO) Award

“Kuntou Premium”

“Kuntou Premium”

University of Miyazaki, Kenji Miyaki

Miyazaki boasts the largest amount of potato shochu produced in the country. This item is a product of the Academic Collaborative Research ‘Miyazaki University Shochu Project’ which works on the cultivation of ‘Koganesengan,’ a type of sweet potato species, and yeast/protein, etc. The concept was to create something that could be loved widely in addition to having an original name and packaging, rich imagery and pleasant stimulation to the senses, and narrative. We adopted a texture of “pottery” by special spray-painting on the glass bottle, with washi paper, black box, wooden cup, etc, to create a world view.

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