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Gift Packaging Award

『Wagashi-No-Natsu-Gift (Summer Gifts of Japanese Sweets)』

『Wagashi-No-Natsu-Gift (Summer Gifts of Japanese Sweets)』

IMURAYA CO., LTD.
J-PACK CO., LTD.
note design

The new concept of this package is to break away from the conventional gift designing for typical “summer gift” concept imprinted on peoples’ mind that relies on color recognition, text information and materials. The illustration has a function to describe the style of “Summer in Japan” and to appeal through the whole product appearance to move the gift design onto the next stage.

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