Beverage Packaging Award
『Kirin Hyoketsu® Premium』
Kirin Company, Limited
Kirin Brewery Company, Limited
TOYO GLASS CO., LTD
This RTD (alcopop) product bottled in a original diamond-cut glass bottle representing the “Kirin Chu-hi Hyoketsu” brand was launched in April 2016, and brought the unprecedented “Premium” value to the RTD market. This year, the package design has been renewed and achieved lightweight by about 30% (75g per bottle).