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Beverage Packaging Award

『Kirin Hyoketsu® Premium』

『Kirin Hyoketsu<sup>®</sup> Premium』

Kirin Company, Limited
Kirin Brewery Company, Limited
TOYO GLASS CO., LTD

This RTD (alcopop) product bottled in a original diamond-cut glass bottle representing the “Kirin Chu-hi Hyoketsu” brand was launched in April 2016, and brought the unprecedented “Premium” value to the RTD market. This year, the package design has been renewed and achieved lightweight by about 30% (75g per bottle).

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