Package Design Award
『Package set for taste comparison of three types of Fukushima rice』
National Federation of Agricultural Cooperative Associations in Fukushima Prefecture
Dai Nippon Printing Co., Ltd.
This one-package set contains samples of three rice types grown in Fukushima: Koshihikari, Hitomebore, and Tennotsubu, in order to compare their tastes. This package has been given a cute design, targeting children and their mothers. The three types of rice are vacuum-packed for compactness, and the package has carrying straps like a shopping bag. These measures have been taken to make it easy for women and children to carry, even though it weighs one kilogram.