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Package Design Award

『Package set for taste comparison of three types of Fukushima rice』

『Package set for taste comparison of three types of Fukushima rice』

National Federation of Agricultural Cooperative Associations in Fukushima Prefecture
Dai Nippon Printing Co., Ltd.

This one-package set contains samples of three rice types grown in Fukushima: Koshihikari, Hitomebore, and Tennotsubu, in order to compare their tastes. This package has been given a cute design, targeting children and their mothers. The three types of rice are vacuum-packed for compactness, and the package has carrying straps like a shopping bag. These measures have been taken to make it easy for women and children to carry, even though it weighs one kilogram.

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