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Technical Packaging Award

『SEA BREEZE BodyShampoo A Cool&Deodorant SEA BREEZE SuperCool BodyShampoo S』

『SEA BREEZE BodyShampoo A Cool&Deodorant SEA BREEZE SuperCool BodyShampoo S』

Shiseido Company, Limited
TOPPAN PRINTING CO., LTD.

Generally, cosmetic containers present difficulty with regard to considering the environment due to the diversity of products types, usage methods, and usage locations. In order to satisfy needs for both environmental friendliness and product quality, mechanically recycled PET has been adopted. Through repeated trial & error, It has been possible to make the resin transparent and maintain the strength required to withstand the impact of falls unique to the shape. CO2 emission volume during container manufacturing has also been reduced.

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