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President of Japan Marketing Association Award

『Meiji THE Chocolate』

『Meiji THE Chocolate』

Meiji Co., Ltd.
Dai Nippon Printing Co., Ltd.

The aim of this package is to convey the strictness of our standards for selecting the areas of origin of our cacao beans and the distinctiveness of this product’s flavor and aroma in accordance with the concept “Bean to Bar”. The package paper has kraft texture that gives a sense of the raw ingredients, the foil wrapping is embossed with a cacao bean motif, and the individuality of the six types is expressed in colors. The design of wrappers of individual pieces is also considered for easy eating. Thus, the impression of “a luxury for discriminating adults” has added value to this product.

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