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Japan Package Design Association Award

『Improvement of usability of small size cans for seniors』

『Improvement of usability of small size cans for seniors』

ASAHI BREWERIES, LTD.
Daiwa Can Company

This package of 135ml small volume has a can end which can be easily opened even by seniors. Based on the sensibility engineering method, the tab openings have been expanded by 20%. At the same time, the weight of aluminum has been reduced to achieve both reduction in environmental burden and enhanced usability.

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