Japan Package Design Association Award
『Improvement of usability of small size cans for seniors』
ASAHI BREWERIES, LTD.
Daiwa Can Company
This package of 135ml small volume has a can end which can be easily opened even by seniors. Based on the sensibility engineering method, the tab openings have been expanded by 20%. At the same time, the weight of aluminum has been reduced to achieve both reduction in environmental burden and enhanced usability.