good_packaging
Packaging Idea Award

Packaging Designed to Fit Naturally in the Dwelling Space

Packaging Designed to Fit Naturally in the Dwelling Space

Sony Video & Sound Products Inc.
Sony Corporation
Phoenix Engineering CORP.
NIHON HOUZAI CO., LTD.

The principle “OoBE-Out of Box Experience”, which produces the experiences with the packaging that opening the box, coming in contact with the product, and stress-free product engagement, by packaging. Paper tube was used as main component, and has an elegance and a cushioning characteristic.

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